Following a trip to Mumbai, India, in 2011, where she encountered people living in extreme poverty with limited access to basic life needs, Natasha Marie Athanasiadou decided that it was high time she used consumer power to change the way fashion affected the world. She started her company, Generation Generous, to help people in need, while, at the same time, maintaining a strong ethos towards working conditions and care for the environment; with every purchase, in partnership with certain non-profit organizations, the company helps those in need access one basic need: CLEAN drinking WATER, nutritious FOOD, safe SHELTER, better HEALTH and EMPOWERMENT.

Inspired by the paper shopping bags Natasha had witnessed overflowing Oxford Street in London around Christmas time, she introduced her first limited-edition all-handbags collection handcrafted by women artisans living and working in Taichung, Taiwan, under ethical working conditions in 2013 – the handbags are made from sustainable faux-leather fabric coming from 100% recycled plastic bottles.

Today, her London-based company is a proud member of the Ethical Fashion Forum, and Natasha herself the country coordinator of Fashion Revolution Greece, so our encounter was the perfect opportunity to chat about sustainable fashion practices and discuss her hopes and efforts to build an ethical fashion future – bag-by-bag. Find all about it in the video below!

[youtube https://www.youtube.com/watch?v=HFM4GfHmDPo&w=640&h=360]

Watch our previous Tête-à-têtes here.

For more information and shopping online, visit www.generationgenerous.com.
Featured image via

A & N