INTRODUCING: HEMSLEY LONDON
Thanks to their clean and sleek design, and striking colours Hemsley London handbags are sure to be quickly adored by street style stars all over the world.
A London College of Fashion graduate and winner of the Premium Young Designers Award Spring/Summer 2014, Hemsley worked opposite to Roland Mouret and Sophie Hulme, before starting her own eponymous line Hemsley London. Her design genius lies in creating high-quality, stylish handbags (they are crafted with Italian leather) cut to meet the needs of the modern woman; as Hemsley puts it herself, she designs bags “with everything built in for people who have a chaotic lifestyle like me.” Her range of handbags and backpacks has an exciting construction – from convenient pockets and a detachable coin purse to a small mirror, card holder and even secret compartments for iPads and tablets (see her Buckingham tote and Derby backpack) – that gives the pieces their groundbreaking functionality.
However, it is not only the innovation of her designs that made her rise to prominence; last month, she debuted The Hemsley Slice at London Fashion Week. Seemingly a mere fashion accessory, it is actually a cleverly disguised lunchbox, which unfolds to reveal one of the most misunderstood yet utterly important part of the modern diet held inside a square wallet: a sandwich. A spokesman for the Federation of Bakers, which commissioned the creation of the limited-edition bag, highlighted the loss of interest and absence of sandwiches in the modern diet due to the domination of extreme food trends: “Due to fad diets, women have forgotten about the benefits of eating bread. We want to remind women that sandwiches are a healthy, nutritious lunch option, and that they are back in fashion,” an effort that Jayne Hemsley found particularly stimulating: “I love making sandwiches at home, because I know exactly what I’m putting in them, so I know I’m eating a healthy lunch. The idea to do this in style really inspired me.”
Hemsley joins the team of emerging designers who hope to make a difference not only through their work but also their ethics: offering innovative fashion products and delivering a conscious message. We cannot wait to get our hands on the Buckingham tote, which we will be wearing with our favorite pencil skirt in the office.
See the full collection and shop online at hemsleylondon.com
Images via hemsleylondon.com